CPA Calculator/Conversion Calculator



Want to know if you can afford an ad? Our handy calculator can estimate how much you're going to pay per conversion based on a few facts and estimates. All we'll need from you is how much you plan to spend on your ad and some historical data about your past experiences with advertising.

Specifically, we'll need to know:

If you don't know your click-through rate from past ad campaigns or your conversion rate that's okay. We'll give you some numbers to use that are pretty common for ecommerce sites.

Let's get started! First, tell us what kind of advertising you'll be doing (select below):

I am buying Pay Per Click (PPC) advertising:
Cost Per Click: $
Total Budget:$
Estimated Conversion Rate: %

Note: The amounts in the boxes above are pretty common for online retail sites, but you may want to change them. Check your own records for past performance of ads and conversion rate and use that data to populate the fields.

I am buying CPM advertising (paying a set dollar amount per 1,000 impressions):
CPM: $
Total Budget:$
Estimated Click Through Rate:%
Estimated Conversion Rate: %

Note: The amounts in the boxes above are pretty common for online retail sites, but you may want to change them. Check your own records for past performance of ads and conversion rate and use that data to populate the fields.

I am buying a flat rate ad:
Number of Impressions:  
Total Budget:$
Estimated Click Through Rate:%
Estimated Conversion Rate: %

Note: The amounts in the boxes above are pretty common for online retail sites, but you may want to change them. Check your own records for past performance of ads and conversion rate and use that data to populate the fields.

Number of impressions means the total number of times your ad will display to viewers. If you don't know the answer to this, ask the ad venue. Your ad venue may also refer to this number as "page views".